BOA Cyklon

For the launch of their flagship Cyklon trail-running shoe, BOA and La Sportiva set out to create a high-impact product video that highlighted both the shoe’s performance and its distinctive design.

Working alongside Spillt, We developed a surreal environment to bring the concept to life, Jon Murdock created the complete 3D model and animation of the Cyklon, replicating every texture, stitch, and mechanical movement of the BOA Fit System. The realistic rendering and precise rigging allowed the shoe’s features to be showcased in dynamic motion, seamlessly blending with the live action and CG environment.

The final spot delivered a bold, visually striking presentation that stood out on social media and reinforced the innovative spirit of both brands.