About This Project - BOA How It Works

 We created 14 different video's to helped BOA effectively communicate the technical functionality of their product by visually breaking down the complex mechanics behind their innovative fit system. Through clear animations, close-up product shots, and dynamic storytelling, the video showcases how each component works together to deliver precision, performance, and durability. Making the technology both accessible and engaging for viewers. 

Credits

Production: Spillt

Artist's: Jon Murdock, Harrison Vincent, Miles Petrock, Jason Oberg.

My Role: Senior Designer - 3D Model, Design and Animation.