BOA - Saucony Switchback

For this project, I helped bring the BOA x Saucony Switchback sneaker to life through motion design. My role focused on 3D modeling and animation, highlighting the technical innovation of the BOA Fit System and the unique features of the shoe. I created detailed product visualizations and dynamic animations that showcased how the BOA dial integrates seamlessly with the Saucony design, emphasizing both performance and style. The goal was to visually communicate the functionality and sleek aesthetic of the shoe in a way that would engage and excite the audience.

Credits

Production: Spillt

3D Modeling, Rigging, Texturing - Jon Murdock