Michelin - Tweel

 The Michelin Tweel video highlights the innovative airless tire technology designed to eliminate the risk of flats and improve durability in demanding environments. Through dynamic visuals and clear messaging, the video showcases how the Tweel’s unique design provides superior traction, stability, and performance without the need for air pressure, making it an ideal solution for tough industrial and off-road applications. 

Credits

Production: Summit Motion

Artist's: Jon Murdock

My Role: Creative direction - Animation, Design