Smartwool - Second Cut Project

 For Smartwool’s Second Cut™ Project, I created a 30-second video highlighting the brand’s innovative approach to sustainability. As Motion Director, my goal was to tell the story of how Smartwool is giving old socks new life by turning them into fresh products instead of sending them to landfills. Through a mix of engaging visuals, bold typography, and playful motion, the video captures the essence of the Second Cut™ initiative. showcasing how small actions, like recycling worn-out socks, can make a big impact on the planet. 

Credits

Production: Summit Motion

Art Direction and Animation - Jon Murdock